2019 heralds the start of an exciting new era for Structherm. Now back in private ownership again, with the old team re-assembled and on the back of excellent results in 2018 it’s time to take the business to the next level.
This all starts with a fresh new image to mark the evolution of the business and a new logo.
Following the takeover by Hanson the logo was changed dramatically to bring it into line with corporate colours and design. A dark blue name and a colourful tagline to suggest a more “eco friendly” approach.
The new 2019 logo was the result of much research, debate and discussion – we wanted to retain the blue colours that are associated with the business whilst clearly demonstrating a difference. We’ve also kept the same tagline as it describes our specialist area of focus clearly and simply. The result:
The logo is available on application for use on all Approved Installation Contractor websites and we have different sizes and formats to accommodate most requests.
Of course, the new logo is just the start. Apart from re-branding all the existing literature and imagery over the next few months you’ll begin to witness an evolution. A completely new website in May, Increased customer interaction through Social Media, the launch of a new CPD seminar mid year plus additional supporting literature, point of sale and resources are all planned for the second half of the year. You’re also going to be seeing the Structherm name a lot more through a targeted and ongoing promotional campaign.
Finally, we’ll also be strengthening our customer facing sales and support teams to further develop our contractor network and improve our customer support … watch this space!
Exciting times indeed!